Not
only going aggressive with its new business unit called, 'Zicom
SaaS' (Security-as-a-Service), Mumbai based Zicom
is also riding
high on its marketing strategies. The company is all set to organize
a 30-city roadshow this year, which will be held in the B- and
C-class cities by February across the nation. “With this
initiative, we will create an experience zone for dealers in every
city. It will also help us to spread awareness about our latest
technologies. Adopting this format gives us an opportunity to
interact and engage with our customers and introduce the entire range
of exclusive and advanced products and services offered by us,”
said Anand Swaminathan, director, product and solution, Zicom Group.
Currently,
the company has around 2,000 active partners. Gauging the market
potential and requirements
for electronic security systems, Zicom is all poised to build its
distribution network through strong, proactive associations spread
across the region. The roadshow will be held at places like Kolkata,
Delhi, Chandigarh, Bhatinda, Amritsar, Hubli, Mangalore, Mysore,
Puducherry, Thane, Ahmedabad, Baroda, Surat, Nagpur, Indore, Bhopal
and many more. “We intend to spearhead category creation and
expansion by developing and introducing innovative services to cater
to both residential and commercial customer segments,” said
Swaminathan.
The
company also looks forward to build a large number of associations in
this region through new channel partnerships during this event.
Aggressively launching itself with renewed focus, the company's
strategic plans are aimed at broadening the base of its product
offering by adding market superior products and services, that best
address the end-to-end security needs of its customers.