What is the reason for you to come up with power strip and not a cooling
solution?
It is obvious that following the cost of power rising dramatically and
increased uncertainty of global power availability, all levels of corporate
management are now more focused than ever before on managing and conserving
energy. Nowhere is this more critical than in the data center of the
corporation, which can consume 25% of the total energy in a typical IT intensive
organization. Due to increased reliance on computing to deliver mission-critical
applications and the emergence of blade technology and virtualization, server
density is dramatically increasing. So, data centers are running hotter and HVAC
systems are working overtime to keep the center cool. This, in turn, is driving
energy costs up. Clearly, there's a need to monitor data center power and
temperatures and to minimize power consumption while maintaining IT equipment
uptime. Raritan Power strip helps in measuring the heat dissipation taking place
in data center.
How has been the adoption trend of the power strip in the data centers?
Our power management tools have been well received by the market. We know
this through not only our sale numbers but by the number of demos, enquiries
generated and overall interest by the market.
What is Raritan's game plan to promote the product in India?
Raritan has always believed in focused promotions through power management
tools. We have been creating awareness and educating the market through focused
round tables, eDMs, telemarketing follow-throughs and partner training.
What are the challenges that gives Raritan an opportunity to establish
itself in the market?
Data center management have been largely dependent on name plate servers
where the power consumption mentioned on server is considered accurate. However,
this is not true. Power consumption mentioned on servers is rarely accurate. As
energy issues come under more scrutiny and as tools become available for
accurate measurement, IT administrators and facility managers should no longer
rely on the published nameplate power ratings on their units and factor in
accepted industry assumptions. Only through individual server measurement can
managers accurately know what power their equipment is consuming and acquire
precise numbers that will aid their energy efficiency planning efforts.
Prasoon Srivastava/CIOL
maildqindia@cybermedia.co.in