Aggressively
expanding
its distribution circle in the east, the emerging
powerhouse Caltron has decided to take its Acer business to new
heights, planning to achieve over 200 percent consolidated growth in
the business. In this attempt, Caltron and Acer jointly organized two
dealer meets at Berhampore and Siliguri in late-October.
“The
whole purpose of the meets was to let the channel community know that
we are assertively pushing our Acer business and we are here to stay
over this,” said PL Suhasaria, Director, Caltron. The dealer meets
were attended by approximately 120 channel partners across the two
upcountry markets. With major vendors opting to go for the exclusive
regional distribution model following the trend set by one of the
pioneers in the notebook industry, Acer has also adopted to mould
itself into the cast. Caltron picked up the deal with Acer in June
this year signing up as its master reseller (regional distributor)
for West Bengal.
“The
performance of Acer in the east has not been upto the mark compared
to other brands. Despite its reputation as one of the global majors
in PC, Acer has significantly lost its momentum primarily on account
of warranty policy and the exclusive retail concept,” Suhasaria
said. “So long, Acer lacked the much needed channel confidence
which accounted for its de-growth in the east. We are trying to fix
up this issue with the channels and establish Acer not only as a
best-selling brand but take it further across the channels,” he
added.
Presently,
Caltron is billing to about 35 channel partners for the Acer brand in
Bengal and the company is keen to take it to 235 by FY10-11. Besides,
Caltron is also confident about its venture with Acer, tenaciously
setting a target of Rs 200 crore to be added to its segmented revenue
by March, 2011. “I know that the targets are too high, but I like
to take this challenge. The product is good, it's a reputed brand
in India as well and with a good marketing and channel strategy. I am
certain that Acer will emerge as one of the market leaders in the
east,” he added.