Adobe India,
has taken a three pronged strategy to augment its creative community
space. It is not only extending its support to its existing partners
who are closely associated with the creative space, but it is also
planning to grow, with the expansion of its tier-2 partners.
“India's
creative economy is booming in clusters. Thus, we are underpinning
this big opportunity and penetrating through our channels,” said
Vineet Sood, director, channel and alliance, worldwide sales and
field operations, Adobe Systems.
When asked
about how the creative community market is growing in India, Sood
said, “It is very difficult to quantify the existing size of this
market, but as the digitization of content is growing in the
enterprise space, it holds potential avenue for our partners.”
Over the
years, Adobe has revamped its go-to-market approach, with sharper
focus on key verticals and geographical expansion to service growing
markets. In addition to that, it has added more headcounts. It has
also recently roped in Gaurav Kanwal as the head of distribution
channels, to look after its channel expansion business.
“At Adobe,
we have changed our focus from being product centric to customers.
Hence, our primary focus is to develop the wide spread creative
community space through our channel partners. We are looking at
different metrics to grow our partners profitability under our
upcoming Adobe Partner Connection (APC) program,” Sood said.
Talking more
about APC, Sood said, “We are bullish about our recently revamped
program, which is likely to roll out in the beginning of Q2, 2012. It
is based on global framework, but it has local modalities. We have
added two layers of specialization for our partners, who are catering
to education and video segments. We intend to make it more
partner-friendly. Once it is being rolled out as a pilot, we will
take our partners feedback on their liking and disliking.”